If you’re searching for unique, innovative, digitally powered packaging, Look no further than intelligent packaging.
It offers an array of possibilities in terms of logistics, quality control and overall value for the brand.
Here we delve deeper into everything smart packaging. Smart packaging is new to the world of packaging. We’ve already witnessed an enormous impact on how it can affect our future packaging.
Let’s begin by introducing the basics to help you better understand what clever packaging is!
What is Smart Packaging?
Smart packaging doesn’t refer to a specific kind of packaging but rather an umbrella term that covers various kinds of smart packaging.
This kind of packaging comes with improved functionality and utilizes technology to enhance the overall experience.
Technology can be used to protect and label and is now being integrated into the customer experience!
Sensors can be included in the packaging or put on the outside or the inside to monitor the condition.
Intelligent packaging benefits both the consumer and the retailer since they have real-time data about the product and are able to identify critical problems like leaky packaging, bacteria and temperature fluctuations in accordance with the indicators and sensors used.
Once we’ve established the primary types of smart packaging, we’ll look more deeply at the market for smart packaging and look at the top 10 things you need to be aware of in this revolutionary integration.
Connected packaging is one type of packaging with an intelligent design that permits consumers access to it.
By activating a code on an electronic handheld device, connected packaging offers numerous uses within the retail industry.
Brands can make use of it to offer exclusive content as well as information about the product and the best way to utilize it.
For illustration, Smashbox Cosmetics utilized conductive ink on a card that came in their eyeshadow boxes, inviting people to visit a site.
Customers can type a short URL into their mobile devices and then hold the card to the display to enter the information.
It was an easy and efficient way to add worth to the products and provide an improved customer experience.
Smart Packaging Gaining Market Share
Based on Smithers, smart packaging sales increased between $4.95 billion to $6.5 billion during the period between 2015 and 2019, which averaged an annual rate of growth of 5.1 per cent.
It is predicted that intelligent packaging could grow to $8.6 billion by 2020-2025, at an annual average growth rate of 6.4 per cent.
Already, it’s evident the innovative packaging method is getting significant traction, and we are sure to see more of these innovative packaging strategies appear on the shelves as time goes by.
In-progress research is looking into the possibility of making smart packaging, such as sensory labels, more readily available by using efficient production methods.
Logistics at the Forefront
While smart packaging is continuing to be explored, it is necessary to do more research into the logistical chain and the way it supports the various packaging components.
A variety of types of intelligent packaging are possible to support. However, the transportation industry will have to change with it in order in order to make this type of packaging an essential item on the shelves of retail stores.
The transportation industry has swiftly changed to use real-time tracking and tracking. RFID chips, as well as other techniques.
It is certain that we’ll continue to find new strategies for logistics integrated into individual packaging as soon as the transportation and logistics industries change with the trends in packaging.
Quality control in all industries has become a key element of transportation and logistics.
With the advancements in the market for smart food packaging and smart packing, Quality control is expected to increase even more.
The latest sensors and indicators that form included in intelligent packaging are expected to play an essential part in assessing the condition of the product throughout the journey to transport it and when it’s in the store.
The shelf life of goods can be extended with active packaging, which removes unwanted particles from the packaging and allows the clerks to track expiration dates with greater precision.
The future of quality products will be more secure and more user-friendly with the various kinds of intelligent packaging as well as intelligent packaging brought to the marketplace.
Enhancing Brand Transparency
With increasing numbers of customers seeking more sustainable, better ethics as well as transparency in brands’ packaging, it is imperative that the industry is required to be innovative to meet this need.
The intelligent and active market for packaging offers an opportunity to achieve this.
Smart packaging offers greater accountability and tracking of products’ packaging materials as well as carbon footprint and manufacturing.
Brands can make a stronger relationship with their customers and build a responsible brand which puts light on transparency.
The issue of counterfeiting and fake goods has been a problem for the industry for a long, long time and has led to many mistrust issues for many of our customers.
Luckily, smart packaging and intelligent packaging could offer an answer.
The advanced technologies of intelligent packaging could provide more understanding of the product’s manufacturing process and production information.
Active packaging is able to monitor undesirable particles and tampering and label deliveries as potential dangers that can then be followed more closely by companies.
Dynamic QR codes form a component of smart packaging techniques and offer an entirely new way of communicating with your customers.
With the help of technology, such as the QR code, businesses and brands can gain more understanding of who is using QR codes and how often they are used, and this can create additional possibilities for customer loyalty and satisfaction.
QR codes are also used in the supply chain and manufacturing process to track progress, cut the risk of errors and costs and enhance the efficiency of the product.
In the end, QR codes have made it possible to increase the convenience of the industry of packaging.
Brands don’t have to cover their packaging with massive amounts of information. Instead, they can include a QR code that connects on a more personal level to their customers.
Tags for tracking and RFID are becoming more popular, and with good reason.
They are employed in a variety of products and industries because they are essential to monitoring the supply chain and inventory.
With the help of intelligent packaging solutions like RFID tags, businesses are able to get real-time insights into transportation and logistics.
Passive RFID tags don’t contain a battery.
The devices are powered by the reader by using radio waves to trigger the scanner to read.
When radio waves from the reader are activated by an active RFID tag, the antenna that is coiled within the tag generates an electromagnetic field that activates the circuit inside the tag.
The energy transmits the data which has been encoded in the memory of the tag.
Active RFID tags are currently the most prevalent among the different types of RFID tags that are discussed.
The procedure is relatively easy to use as a battery-powered tag is able to transmit an identification message over long distances at high speeds.
With increasing numbers of users using Bluetooth Low Energy (BLE), Active RFID tags work with this feature that offers energy and low-cost services.
Smart Packaging: Mutually Beneficial
The variety of smart packaging that is emerging reveals the possibilities to connect with customers and create the perfect experience from the beginning.
The desire of customers is to know more and have more transparency. This could speed up the acceptance of the latest kinds of smart packaging and intelligent packaging that are emerging in the marketplace currently.
This makes it an excellent alternative for both customers as well as businesses, so long as it works swiftly and efficiently.
Source: Package Inspiration
Companies like Saralon are working on functional inks that could be used to make printed displays, batteries, and sensors directly on the packaging.
This kind of innovation will result in faster adoption rates and better customer experience all around.
The Disposal Process
One of the major obstacles to widespread smart packaging is the method of disposal.
Do you think smart packaging is electronic because of the components that are required? If yes, then throwing it away in the household garbage might not be a good idea.
Manufacturers will need to be more specific regarding the packaging to ensure that the packaging is removed safely. This can be a challenge and expensive.
The advantages of smart packaging as well as intelligent packaging, have many benefits. As the technology involved continues to be researched and studied, it’s evident that the future of packaging is moving towards a change.
Do you want to know something more about the subject of packaging? We can assist you with any packaging need that you may need!